As the US health care system rapidly evolves, effectively leading organizations through necessary transformations will require extensive knowledge, pragmatic leadership, and unique skills and capabilities. New this year, the Master Classes will provide a different method of learning, discussion, and interaction beyond the traditional panel format. In a Master Class, a prominent industry or academic expert will teach a smaller group of individuals key lessons on how to lead in this evolving landscape and may invite participants to share their own experiences to facilitate more active discussion and learning between the participants and expert.
Friday, February 10, 2017 - 1:55 PM–3:00 PM (McMichael Room)
Everyone says we need innovation in health care, but how do we get there? The daunting challenges in health care aren’t going to be solved by whacky ideas, although whacky ideas have their place. Neither will the big challenges of health care be solved by iPhone apps. Common approaches to health care innovation trivialize a complex context. This session will discuss actionable approaches to health care innovation. These approaches have their origins outside of health care—often from retailing—where some experiences can be translated into the high stakes, highly regulated, and capital intensive area of health care. In the end, successful health care innovation is a disciplined process blending creative ideation with empirical research.
Penn Medicine Center for Health Care Innovation
Friday, February 10, 2017 - 1:55 PM–3:00 PM (Meade Room)
The choices made by healthcare providers and their patients are heavily dependent on context. Katherine Milkman, an expert in the ways we consider options and make decisions, understands this from her extensive research studying these populations as a behavioral economist.
Choice architecture, or simply the way in which a choice is presented (on screens and in person), can thus be an extremely valuable tool for improving patient outcomes and the choices made by patients and healthcare providers. In this informative master class, Milkman teaches audiences how to make use of the malleability in how choices are made to influence behavior for the better, providing insights about how to encourage improved decisions. Covering the basics of wise choice architecture, nudges that have been proven to increase the likelihood of optimal decisions, and actionable takeaways tailored for you.
The Wharton School
Perelman School of Medicine
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